Hyperlocal Marketing - I've Been Everywhere Man!

I've been everywhere man!


I've been everywhere.


I've been everywhere man!


I've been everywhere.




I been to Richmond, Reno, Chicago, Fargo, Minnesota, Buffalo, Toronto, Winslow, Sarasota, Wichita, Tulsa, Ottawa,






What are the chances Choice Hotels just happened to put Richmond first in their remixed "I've Been Everywhere" ad campaign? I bet every medium to large media market in the country gets a customized version featuring their city. If there's one thing I enjoy it's a smart ad. They are so few and far between.